ReINVENTing Iowa, College of Business & Innovation
 Skyler Wistrom |
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| Mary-Miranda A. Okraku 
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Rhonda Greenway |
Your company is struggling due to the faltering market. If you choose to invest in human resource workshops to improve the morale in the company, turn to page 29. If instead you choose to outsource abroad in pursuit of cheaper labor, flip to page 64. Hopefully you’re familiar with the concept of “choose your own adventure” books. If not, the idea is simple and rather self-explanatory. A person, you, begins by reading the story. A few pages in the character, also you, will be asked to choose between two or more choices. That choice then directs you to a different page within the book and launches you on a path based on that decision. I’ve come to the conclusion that entrepreneurial ventures are basically the beginnings of those books. There are driving elements and choices that guide the owner and company to either succeed or fail. These choices direct the person to another page in the book of their business, and from there they either, like some choices, end in failure or like others, in success. Honestly, entrepreneurial corporations aren’t exactly the direct equivalent of a “choose your own adventure” book. Three major differences exist between these two things and they are: passion, curiosity and creativity. These three things are the main components of a strategy for any company. In a “choose your own adventure” book, strategy doesn’t exist. Those three things effectively drive entrepreneurial groups to the next page in their own personal future. So, now it’s your time to make a decision. Decide to invest in your own personal passions then use your creativity and curiosity to drive you to a successful future, turn to page 7. Decide to instead, take a nap and then spend the day watching VH1, close the book. |
Aug 12, 2009 11:00 AM
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Leadership Iowa University is a program of the Iowa Association of Business and Industry (ABI) Foundation. The program is designed to bring together two ABI Foundation programs, Leadership Iowa and Business Horizons, to create a unique opportunity for college students. Leadership Iowa University will educate, inspire and develop young leaders as the foundation for Iowa’s future economic growth and encourage their on-going involvement in local communities and the state to create a better future for all Iowans. |  |
