UnEARTHing Iowa, College of Growth in Iowa

Alex Frescoln

The Industry Masters program was a very interesting experiment. Through the process I learned how to manage a business and gained a better understanding about the core ideals that determine market competition; such as product maturity. It had never occurred to me that there was more to selling a product, eventually that product would become outdated or the patent would run out. Therefore, you always need to be investing in research and development along with innovation. Another fun thing that occurred to me midway through the game was to enter other people’s markets in order to sabotage them. This strategy actually paid off at the end of the game, and led to our victory.