UnEARTHing Iowa, College of Growth in Iowa
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| Chelsea Berry 
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Joseph Vesterfelt |
I learned a little bit more about the business market that I didn't know before. Being in the food industry for 10 years I understood what it took to maintain a good business. I know that to have good customer support you have to have highly trained people who love their job. However I learned a little bit more about the inner workings of marketing a product. I found that sometimes it was ok to have a low marketing program if you had the customer support. I also found that to keep the business going, if you were meeting the need of consumers, you could raise prices and the people would "pay for the good stuff". I thought that our company did awesome. We had our low point but, as a team, decided what we had to do to bring us out of that root. I liked my team’s communication skills and how we didn't just make suggestions but we backed them up with justifications. I also enjoyed our teams ability to challenge each other and not "just take their word". I honestly think that if we would have done a little more marketing at the end that we would have won first place. Instead we played it conservative and tried to hold on. I think we could have been more aggressive, but I was glad to see us move from the bottom to the number two spot.
There is not anything that is unclear from the exercise to me. I understand how the market works and what it takes to build a good business because the things we talked about are the things that I have tried to stress in the jobs I have worked. I believe in making the workers happy that will help make the customers happy. I also believe that if you have a great product that you can raise the prices and people will still pay for that premium product. |
Aug 11, 2009 9:13 AM
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So true dude. I especially agree with making quality product. which in turn makes customers happy and want to spend more money.
jarrod
| bbshore20@hotmail.com
| Aug 12, 2009 11:49 PM
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Joe, you never said anything to us about having any food industry experience during the exercise. Glad we had someone with some on our team. Especially one who has 10 years in it. I agree with you that if we would have marketed more towards the end we might have won first. Yet, we also did very well. We did rise up from the second from the last spot which is something not many can do.
Jennifer Doak
| Aug 12, 2009 9:25 PM
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Leadership Iowa University is a program of the Iowa Association of Business and Industry (ABI) Foundation. The program is designed to bring together two ABI Foundation programs, Leadership Iowa and Business Horizons, to create a unique opportunity for college students. Leadership Iowa University will educate, inspire and develop young leaders as the foundation for Iowa’s future economic growth and encourage their on-going involvement in local communities and the state to create a better future for all Iowans. |  |
