UnEARTHing Iowa, College of Growth in Iowa
Jennifer Doak
I learned a lot during this simulation exercise. It wasn’t easy at first. I really didn’t know what I was doing, or what I was getting myself into. I’ve never marketed anything, so when it came to this exercise, I was clueless. I was the Marketing Manager for my team. That job isn’t easy at all. You have to figure out exactly how much or how little to market a product, and/or to raise or drop a price on a certain product as well. For those who do the job on a full time basis, I’m surprised they aren’t baled yet, I would have pulled out my hair by now. The market for anything is tricky form what I have seen. One really has to know exactly what they’re doing otherwise they would go bankrupt or lose customers in a hurry.
My company really couldn’t have done too much better in any area. We started from the eighth position, and rose all the way to the first position. We held there for a while. I think we just needed to find our own way of strategizing the way to market our own product.
Marketing itself is unclear to me. It’s something that has always boggled my mind. I don’t get rising prices when you are doing so well. When, I think if you are doing so well then you should actually drop the price. I found during this simulation that that is not the case.
| Leadership Iowa University is a program of the Iowa Association of Business and Industry (ABI) Foundation. The program is designed to bring together two ABI Foundation programs, Leadership Iowa and Business Horizons, to create a unique opportunity for college students. Leadership Iowa University will educate, inspire and develop young leaders as the foundation for Iowa’s future economic growth and encourage their on-going involvement in local communities and the state to create a better future for all Iowans. |  |
