- UnEARTHing Iowa, College of Growth in Iowa

UnEARTHing Iowa, College of Growth in Iowa

What happens in Pella?

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Jarrod Diehm

Mar 19, 2010

I gotta say this is one of the most brilliant experiences I have been honored with. Though it’s tough being loaded with information, you take something brilliant from each person that decides to say something. Before I touch on the simulation I would love to talk about one of our first speakers that I could tell everybody was hyped about Adam Carroll. He gave this great speech about how we need to invest in passive income. H used the example of a gumball machine he bought. He said he bought a few and gathered at least 100 dollars a month. This became passive income. Income that wasn’t too hard to earn. So you can get the things you need while still making more money. This can translate in to bigger and better things, and finally looks great on a resume. This stuck out with me like it stuck out with many others.Making money with out a lot of work. These small things can eventually add up. Finally the most enjoyable in my opinion was the simulation.. I was with Ria and Megan. We decided Megan would Lead us, and Ria would run the computer. I was labeled the Marketing VP, and just went with the flow. We started out with the one product no one had, pasta. This created no competition, and gave us a good flow. We started off slow, but picked up quickly. We flowed greatly as a team due to us getting along, and trusting each other. I think if we could have done better we probably wouldn’t have invested in pizza at all since it gave us very little to show for us, and maybe moved strait to petroleum. The only thing that remains unclear to me is the adjustments of employee service and what not. It seemed to me to be the only thing I couldn’t find a chart on to check up on how it was effecting our set up. All in all though we got 3rd and had a great time, and I hope to play the game again further in the future.

 

 

10:50 AM |Add a comment |Permalink

Chikemma Nwana

Aug 12, 2009

Today was an eye opener for me in all aspects. There’s nothing like waking up in the morning to learn about passive income. I found it very fascinating yet important to know that you can sell yourself by just going to websites such as odesk.com. We visited Bank Iowa where we toured around and had a couple of speakers talk to us, after which we went to Pella Corporation. At Pella Corporation, Dr. David Roe pointed out to us that there are four difficulties in leading, which are: Leading you, Leading friends and family, Leading up, and Leading down respectively.

We also played a business simulation game by Dan Topf. It was really amazing to see the intense competition among all teams even though we knew it was only more of a computer game. My team, Zeta was always at the top and eventually came 1st in the competition. At first, I was a lost sheep in the simulation. I must confess as a computer major, I did not know what we were to do or even where to begin, but with the help of my team mates, I was able to understand what the simulation was all about and even contribute my strengths to the progress of the team. Together, we shot to the top at an expedited rate. Our strategy was to first invest on the food products in the middle and keep our customer service low. This helped us invest more money into training employees, and improving quality. In turn, we were able to control the markets of any product we invested in.
 
Overall, I gained a lot of knowledge from the speakers and the simulation, but I must say I am still not utterly convinced about the procedures we took in the simulation and the reasons behind them.
10:55 AM |Add a comment |Permalink

Chad Davis

Aug 11, 2009

Today we took a simulation of managing a food business. I feel like it was slightly helpful but there were some downfalls. A lot of the groups did not understand the procedure that was needed to be successful. I know its always more helpful and you retain more information about the project if you can figure it out for yourself, but it was challenging to figure it all out in the short time period that we had. There were a lot of good things about it as well. I feel like it helped me try to adapt to the situation that presented itself and I really enjoyed working with the other two guys on teamwork. We really worked well as a team but could not seem to find the right strategy to be successful. Hopefully when we go over the information tomorrow it will become more clear what we did right and what we did wrong. I enjoyed the speakers at Bank Iowa a lot and I could not think of any speakers that were more beneficial than Adam Carroll, Jim Langin and Jeff Vroman. They gave great advice, my favorite being “Nothing is beneath you and you are never to good to take out the trash.” I felt like Pella Corp. really dragged out their presentations and they were trying to recruit us more than inform us of leadership opportunities, but they also did have some really insightful information. I also enjoyed Dr. Roe's presentation today and it was interesting to me to hear someone from his position to give is opinions on leadership and life. I can't speak for the rest of the group but I feel like none of us would have thought about trying to lead our superiors before today. Overall, today was a great day with a lot of information although sometimes kind of slow.

9:25 AM |Add a comment |Permalink

Alexandria Reiser

Aug 11, 2009

Day two of Leadership Iowa was fun and once again, loaded with information! I wish the metaphor of a brain being like a sponge was true in all reality, because I never want to forget the information we’ve been given! The day started off by going to Bank Iowa and meeting with the President, Jim Langin. We then talked to accountant Jeff Vroman and lastly, but not definitely not least Adam Carroll. Adam talked to us about financial responsibility and how to create passive incomeà I learned what a gumball machine can do for me! I think one of the most important points Adam touched on though, was to build a bigger life, not to build a bigger lifestyle. 

After the bank we headed to Pella, Iowa. Pella is a great smaller community with a lot of opportunities. One of those we got to visit was Pella Corporation. Pella is a successful company who employs many happy people by thriving on values that focus on the employees themselves. We then got to participate in a virtual business simulation. The class was divided into teams and got to work investing in a number of food products and competed with the other teams to increase the values and stock prices. This exercise taught me the financial workings of business and stock and risks and rewards associated with it. All in all, it was another fun, educated day filled with inspiring words, laughs, and yummy Danish desserts!
9:23 AM |Add a comment |Permalink

Andy Conyers

Aug 11, 2009

This afternoon, this pilot group at Leadership Iowa University was able to experience  a real-time business simulation in which teams of 3-4 were able to choose various agricultural products to manufacture/distribute in a competition to see whose stock price was highest after sixteen quarters (four years); simulated in about an hour and a half. 

I thought that this was a great experience. Our team, Gamma Foods, learned a lot during the course of the simulation. One: it's good if your computer has Adobe Acrobat Reader so it is actually possible to see the charts, balance sheets and various levels that the company was performing at. Two: the price is a main factor in determining how much product was left at the end of the quarter. Three: As our team became more diversified with our products, it was a bit tougher to keep my concentration on each and every aspect that was needed for success in the business as a whole. I can see why a business needs multiple leaders in various levels of the organization; each focused on a different component of the mission of the corporation.
 
Our company had a bit of trouble with the pricing strategy for our Cereal line. The price was too low and we were master marketers, so at the end of every quarter, we were always out of inventory. We reacted every quarter by raising the price, but never nearly at the level that we should have, so it was a continuous process. Finally, at the end of one of the quarters, we decided to jack the price up into the stratosphere, and as a result we lost nearly our entire market share. Towards the end, it rebounded and we got back in the game, jumping up three spots in the last quarter. I think that given a few extra quarters, Gamma Foods may have advanced to third or better at the very least.
 
All in all, it was a very educational, worthwhile, fun experience.
9:22 AM |Add a comment |Permalink

Daniel Hanawalt

Aug 11, 2009

Today we did a simulation at Pella Corp. in the city of the Dutch, Pella, IA. I had little idea of what the simulation was actually going to be like other than what I had read from the email that our simulation guide Dan Topf had sent us. Also, I had never done a simulation before. Thus, I was excited and a bit nervous as the simulation began. Our team started out in first, but gradually slipped down as the simulation progressed. Right away, I learned to be patient as we tried and tried to figure out why we continued to lose ground on the other teams. It was also a good experience to be able to put a couple minds together to problem solve by bouncing ideas off the other team members.

I feel that after our initial positive beginning, out company became too spread out with too many product lines. Therefore, we lost focus by trying to do too many things. Instead, we should have zeroed in on a few product lines in which we could have controlled a majority of the market share. After we had tried to do too many things, I felt like the rest of the simulation we were scrambling to try and figure out the solution to our problems.
 
I think the thing that remains the most unclear from the simulation is the complex formulas that gave us results from our actions that we did not foresee would happen. With each click there were consequences that we expected, but clearly there were unexpected results as well. Overall, the simulation was a great new experience and a fun activity.
9:20 AM |Add a comment |Permalink

Alex Frescoln

Aug 11, 2009

The Industry Masters program was a very interesting experiment. Through the process I learned how to manage a business and gained a better understanding about the core ideals that determine market competition; such as product maturity. It had never occurred to me that there was more to selling a product, eventually that product would become outdated or the patent would run out. Therefore, you always need to be investing in research and development along with innovation. Another fun thing that occurred to me midway through the game was to enter other people’s markets in order to sabotage them. This strategy actually paid off at the end of the game, and led to our victory.

The areas that needed improvement were establishing what we were going to reinvest in. Halfway through the game we decided to not re-launch our products and try to save money to move into the bio-fuels market. It wasn’t until the other team started to catch up that we decided not to go into bio-fuels and instead focus on the products we had already invested in. Eventually our revenues grew rapidly and we were able to move into the already established markets that our competition were in. This led to our victory, but it was to our detriment to stop focusing on re-launching our products.
 
I wasn’t really confused on any aspects of the business simulation, but I found it interesting that it did not take into account differing economic conditions.
9:19 AM |Add a comment |Permalink

Rhonda Greenway

Aug 11, 2009

If you’ve read my bio or my last blog post you’re already aware of my infatuation with product placement.  I’ve easily spend countless minutes of my life adjusting my material possessions to display the logo on said products to the world. Given that addiction, I enjoy relating what I experience back to something that is near and dear to my heart. Today, that something is the Sims 3. I’ll be the first to admit that I enjoy the Sims a tiny bit more than the average person. Alright, that’s not entirely factual; my mom would be the first to admit that embarrassing fact. So, it’s only natural that when I’m listening to a bank president, a CEO, a college president and various other business professionals that I fall back on what I know.

The Sims is an interesting idea to say the least. YOU have the power to create a character, choose their personality traits, pick their likes and dislikes and then set a lifetime goal for them. What I’m most intrigued with is this “lifetime aspiration” element. In the virtual world of the Sims YOU are the driving force in their progression. See, these lifetime aspirations are things like Leader of the Free World, CEO of a Mega-Corporation, International Super Spy and well, you get the idea. As I was in visits with our speakers today in both West Des Moines and the Pella area, I thought about where those individuals would fall on the “lifetime career track” in Sims. Then I thought about where I stand on that virtual timeline. After all of this thinking I started to wonder if the Sims virtual career track had any actual relevancy to the physical world or if I was just hoping it did to justify an obsession. The conclusion I came down to is that in the Sims the common theme is it’s YOU driving your productivity, advancement and aspirations. The same continues to ring true for all of the business professionals we met today. They’ve all been that person who took their own virtual lifetime goals and made them a physical, real life success.  So, what happens in Pella? Virtual success becomes real success.
9:17 AM |Add a comment |Permalink

Chelsea Berry

Aug 11, 2009

After lunch today, we did a business simulation which was really interesting. It was really neat to watch how our business developed over 16 quarters. We adjusted our price, our amount of marketing, etc. It was difficult to figure out how to stay competitive with other companies, while allowing our business to flourish. I realized that the businesses we touched the least were the ones that grew the most. We didn’t adjust prices or the amount of marketing much on our “dairy” product, and it was the one that allowed us the most success. It was interesting to see first hand how businesses in a competitive field compete.  

My favorite part of the day was our speaker Dr. Roe. He is the President of Central College in Pella. I thought it was really refreshing how he wanted us all to become leaders and to grow. I love hearing people talk who are enthusiastic about what they speak about, and he was definitely very passionate – which made me believe his advice all the more.
 
I also enjoyed hearing the discussion about financial literacy. I am currently reading “Rich Dad Poor Dad,” and a lot of the financial advice we were given came from that book. I could tell that he was extremely passionate about money and finance, and I realized that it’s really not as complicated as it may seem to become “financially literate” and to make good money. It’s not in what you make in a year, but what you come out with at the end of a year. There is a difference in good debt and bad debt. There is a difference in assets and liabilities, and it is hard to tell the difference sometimes. I think it was a common interest in a lot of my other teammates, and it was very interesting to hear. I would love to become more involved in the other programs associated with this.
 
To be honest, the best part of the day was not in the discussions, simulations, or the speeches we heard. For me, the best part of today was getting to know the other people involved in this program. The best time to get to know them, I felt, was in a less structured environment where we were allowed to make jokes, have fun, and be ourselves. So far, I have met 22 amazing people who are going big places. Not only do I feel fortunate to know them, but I feel that this experience will benefit me in my future growth – as well as theirs. I have not met one person in this conference that I am unimpressed with, and I am very excited to learn more about everyone and their goals and aspirations.
9:14 AM |Add a comment |Permalink

Joseph Vesterfelt

Aug 11, 2009

I learned a little bit more about the business market that I didn't know before. Being in the food industry for 10 years I understood what it took to maintain a good business. I know that to have good customer support you have to have highly trained people who love their job. However I learned a little bit more about the inner workings of marketing a product.   I found that sometimes it was ok to have a low marketing program if you had the customer support. I also found that to keep the business going, if you were meeting the need of consumers, you could raise prices and the people would "pay for the good stuff".

I thought that our company did awesome. We had our low point but, as a team, decided what we had to do to bring us out of that root. I liked my team’s communication skills and how we didn't just make suggestions but we backed them up with justifications. I also enjoyed our teams ability to challenge each other and not "just take their word". I honestly think that if we would have done a little more marketing at the end that we would have won first place. Instead we played it conservative and tried to hold on. I think we could have been more aggressive, but I was glad to see us move from the bottom to the number two spot.
 
There is not anything that is unclear from the exercise to me. I understand how the market works and what it takes to build a good business because the things we talked about are the things that I have tried to stress in the jobs I have worked. I believe in making the workers happy that will help make the customers happy. I also believe that if you have a great product that you can raise the prices and people will still pay for that premium product.
9:13 AM |Add a comment |Read comments (2) |Permalink

Jon Raftis

Aug 11, 2009

Monday was an interesting day for me because I am a Finance major. It seemed like we spent the entire morning discussing finance or money in some way, shape, or form. Jim Langin at Bank Iowa was nice enough to host our morning session and he was joined by Jeff Vroman and Adam Carroll. All three men appeared interested in speaking with us and cared about our potential future success as individuals here in the state of Iowa.

Then, Pella Corporation hosted us for the afternoon session and I personally enjoyed the speakers there. Dr. David Roe touched on leadership and various components/dimensions of it. He clearly spoke with a lot of experience and that truly allowed him to have a great deal of credibility in my eyes. Then, it was also very intriguing to learn about some of the specifics of Pella Corporation from a couple of their employees. I was fully engaged because I was learning things that I had not known before. They have an impressive company.
 
The late afternoon business simulation with Dan Topf was the most challenging, yet probably the most enjoyable, portion of the entire program thus far. Our particular team finished 6th out of 8 teams, but I would say we learned some things in the process. I learned how to effectively break into a certain market and acquire a great deal of market share in a short amount of time. There was only one group that was carrying soup for quite a few quarters. We decided to buy into that line. We undercut their price by a few percent and we poured a lot of money into marketing soup. In less than a year I think we went from 0% market share to over 30%. It was a concept that made sense before this day, but it was neat to apply it and watch it work in a “real life” situation. I think our company might have done better by being more of an actor instead of a reactor. We tended to watch what Team Zeta and Team Sigma and others were doing and then figure out how we could beat them at what they were doing. Team Zeta appeared to act more as a leader and they ended up winning the game. I am a Finance major at the University of Iowa, but the one thing I still don’t understand is how our debt ratio went all the way down to 0% at some points and no other group allowed their debt ratio to dip into single digits. I am sure there is a simple explanation and it will make sense to me when I hear it, but it is still a confusing part of the simulation we did today.
 
Overall, I did enjoy this day. The evening activities at the park shelter near Lake Red Rock were fun even though I had to eat a Dutch letter as fast as I could during an eating contest (and it was right after dinner!!). It was a pleasure to get to know the other students even better throughout the course of this day and I look forward to getting to know them better and also learning quite a lot in the coming days.
9:07 AM |Add a comment |Permalink

Jennifer Doak

Aug 11, 2009

I learned a lot during this simulation exercise. It wasn’t easy at first. I really didn’t know what I was doing, or what I was getting myself into. I’ve never marketed anything, so when it came to this exercise, I was clueless. I was the Marketing Manager for my team. That job isn’t easy at all. You have to figure out exactly how much or how little to market a product, and/or to raise or drop a price on a certain product as well. For those who do the job on a full time basis, I’m surprised they aren’t baled yet, I would have pulled out my hair by now. The market for anything is tricky form what I have seen. One really has to know exactly what they’re doing otherwise they would go bankrupt or lose customers in a hurry.

 
My company really couldn’t have done too much better in any area. We started from the eighth position, and rose all the way to the first position. We held there for a while. I think we just needed to find our own way of strategizing the way to market our own product.
 
Marketing itself is unclear to me. It’s something that has always boggled my mind. I don’t get rising prices when you are doing so well. When, I think if you are doing so well then you should actually drop the price. I found during this simulation that that is not the case.
9:05 AM |Add a comment |Read comments (1) |Permalink

Danielle White

Aug 11, 2009

The simulation was honestly a lot more fun than I thought it was going to be. I really got into it towards the middle and just really wanted to have my business succeed. The simulation taught me how equities, earnings, and market share can dramatically control the market itself as well as how successful your business is. I learned how to read the data and interpret it to a choice that needed to be made to make us more successful. It was also a great team working exercise because you needed to state your opinion fast enough that your teammates could express theirs in time to make an opinion. Stress or an intense environment makes me work harder and more efficient on my tasks that is why I believe our team excelled.

What I learned about myself was nothing new exactly more so it reiterated my beliefs on strengths within a group. I do believe I have different strengths between working by myself compared to as in a group. During this simulation I was much better at communicating my ideas and strategizing with the group than I thought I was which was probably the most interesting part for me seeing myself become more comfortable expressing ideas with the group and standing by them.
 
Zeta Company was very successful throughout the simulation because we bought market share in the middle of the listed prices such as dairy and pizza. We then worked on controlling those markets before moving on to some of the other markets. After the midpoint or two year time period we chose to hold all changes for two quarters to increase earnings enough to buy bio-fuel allowing other companies such as Sigma to catch up to us. We then quickly realized we needed to do some things differently otherwise we would be taken over in all markets. We invested in some other markets that our leading competitors were handling fairly well and tried to attack their market share. We had a difficult time of what to spend our earnings on, whether we should reinvest inventory into our current markets or the ones of our leading competitors. I do believe our company had a good handle on the operation itself are biggest challenge was the timing of things.
 
Although, my other team members excel in my weaknesses making us a very strong team, I do not understand the strategy component of the simulation whether you should be positive, even or negative on the issue at hand. I have taken accounting and finance classes these last two years yet still don’t understand the meaning of the debt ratio or earnings before interest and taxes. I understand that they need to increase or decrease depending on what you want to accomplish in your company but I don’t understand the full meaning of why they need to do that, you may or may not be able to explain this to mean but is something I struggled with completely grasping all day.
8:42 AM |Add a comment |Permalink

Megan McMahon

Aug 10, 2009

Today, we played a business simulation game administered by Dan Topf. The game was centered on the Food Industry and involved six groups of three to four students competing against each other. This created many challenges, working with new people, trying to understand market trends and understanding basic business terms. Though our group only had one business major, we were able to place third by communicating well and really taking into consideration everyone’s input. Some challenges we faced as a group were the initial fears of working with strangers and the possibility of failing. Though we had met and conversed a little the day before, the three of us had never had a chance to really get to know each other and how we all liked things to be done. Luckily, the pace of the game made it really easy to set those fears aside and focus on the task at hand. This idea connected a talk we heard previously in the day from Adam Carroll; he brought to light what most college students inherently know, that when you’re crunched for time the complications of the task melt away and all that’s left are the simple steps that must be completed to accomplish the task. Once these fears were set aside, we could see that by combining our backgrounds and listening to everyone’s input we could be successful.

10:14 PM |Add a comment |Permalink

Skyler Wistrom

Aug 10, 2009

After lunch today at the Pella Corporation we had a very special guest speaker, Dr. Roe.  One thing that he said to us that continued to intrigue me throughout the day is that my generation has been called the next hero generation.  I started to think about the word "hero."  Did he mean hero like Captain America and The Hulk or did he mean hero as in Homer Simpson.  I know, I know...Homer Simpson a hero?  Think about it...in the Simpsons Movie average schmuck Homer Simpson gets his act together at the last minute and helps to save the entire city.  The more I thought of this, the more I began to think "maybe the perfect hero happens when Captain America meets Homer Simpson."  Let me explain...Captain America stands for all that is right and just.  Homer is a beer drinking hourly worker who just wants to relax and have some fun.  I think it is a combination of being an every day Joe trying his best to help his family while maintaining the ideas of justice that makes a perfect hero.  We aren't going to be able to fight crime with our red, white, and blue shield but we can take and enjoy our lives and help out those around us.  When we are given that once in a lifetime chance to take a major event into our hands and show the world what we're made of, I truly believe that our generation will raise to the challenge and save the world.

10:00 PM |Add a comment |Permalink

Jon Konz

Aug 10, 2009

Today we had the distinct pleasure of participating in a virtual business simulation. It was quite exciting to do, and it definitely broke up the monotony of the class room style lectures. I learned that it definitely takes some foresight and knowledge to make a business successful. I know that my group definitely had trouble figuring out how to keep out warehouse stocked up. We were definitely at a slight disadvantage, however. Our computer would not show us any of the tables on the website.   Fortunately though, all of the other computers were up to par. It was definitely one of the more exciting parts of the day. A little friendly competition is always good for getting the blood pumping.

Our company could have done much better if we had asked for help sooner. Once we discovered how to keep our inventories up, we began to rise back up again, and actually jumped up two spots in the last quarter. Sadly though, it was too little too late for our young company. I am just glad that it was a simulation because we definitely could have lost a lot of jobs for our diligent workers.
 
This program was very good for understanding the difference between price, demand, and inflation. However, I feel as though it did not teach me anything about the actual process of running a business. We were able to change everything with the click of the button, but something tells me that in the real world, the process would be a little more complicated than that. Honestly though, if the game had been much more complicated, I probably would not have been able to handle it. I was confused enough as it was. So, I guess kudos are deserved for the game-designers for knowing their target audience well.
9:51 PM |Add a comment |Permalink

Ria Thompson

Aug 10, 2009

Today we took a trip to Pella, IA where we visited the Pella Corporation. We had different speakers talk about the company and the progress of it. I enjoyed learning about a company that I am familiar with and its products. I like that it was not a formal corporate environment but rather an close knit corporation that has a lot of respect for its workers and customers.

After the speakers we embarked on a business simulation with Dan Topf. We paired up in to teams of three and had different positions to fill for our company. I was apart of the Epsilon Food company and I took the operating director position. I was in charge of directing the simulation and controlling the computer actions. I must admit when I first approached this session I had no idea what a simulation was and I was nervous considering the fact I have no experience with certain business terms. 
 
Walking away from this experience I am very proud at my effort to engage myself into this activity, knowing the fears I had going into it. I learned that if I just apply myself and work with my teammates, that I could contribute more than I expected. My strengths worked with my teammates strengths to strategize and make decisions. Our team walked away with 3rd place in the simulation and I walked away learning how to strategize with a team. I loved how our team worked together to make decisions. The only thing I think we did wrong was launching the Pizza company instead of building on the big one we already had. I think we could have analyzed the information that was given about each company and then made more accurate approaches to deciding which ones to launch. Overall it was a fun, exciting and somewhat of a rush experience that I enjoyed.
9:48 PM |Add a comment |Permalink

David Miller

Aug 10, 2009

Pella. Hmmm…the town of roses, wooden shows, and tasty Dutch letters! After spending a nice morning at Bank Iowa with its President Jim Langin, Jeff Vroman, and my favorite speaker of the day: Adam Carroll. They spent the morning discussing what their professions entail and Adam Carroll spoke about how to make easy passive money using resources others lack access to. I now know how to outsource all of my schoolwork!

We visited the Pella Corp. showroom in, believe it or not…Pella, Iowa. We learned of what a wonderful company Pella is and the positive atmosphere that surrounds the workers. The cool part of the day was spent after lunch in the simulation area of the building. We were set up in teams to work as food owners attempting to gain our shareholders the greatest return on investment through altering sale price, marketing commitments, and choosing our items to invest in. 
 
From this simulation I learned that communication within a team is key. The best way to pursue success is to have an initial goal and make adjustments to it. If you just start “shooting at whatever ducks fly by” you will fail to gain ground on other teams. Our company could have done better with a more focused and organized objective. I say that despite the fact that we had some great success with what we did and ended up in second place well above the third place finishers --- go SIGMA!!! Does anything remain unclear to me? Ah, not really. I learned of the relationship between sale price and marketing and how that affects inventory. I prefer to stick with the idea of market a low priced item with quality service in order to develop a market of which you can sell to as your product and price grows. My only uncertainty would be if that is the best strategy, let me know if you got something better…
9:33 PM |Add a comment |Permalink
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